Link building is a fundamental SEO strategy that is not only useful for driving traffic, but also helps establish your authority on the web. There are hundreds of link building strategies and techniques, however, very few of them actually work. Many link building services, therefore, employ “green” or ethical SEO methods to ensure they deliver high-quality service. This helps you stay ahead of the competition by helping you achieve better search engine rankings, increased visibility, and greater site traffic. The following article contains some of the most effective green SEO link building tips available today:
First, focus on building quality links to your site. The best link-building strategy is to build quality backlinks to your web page instead of the quantity. A quality backlink building strategy usually involves at least two types of activity. First, there is the process of building quality one-way backlinks – links that simply point back to your page from another relevant site; and second, there is the process of exchange links – whereby one site allows you to have an open link on it in return for you providing them with an RSS feed that is relevant to their content.
Second, implement a guest blogging strategy. Guest blogging is a great way to share valuable expertise or knowledge with others. It can also lead to viral spread if done in the right circumstances. Link building tips such as guest blogging often focus on how you can attract higher quality backlinks by providing quality content to others. However, a crucial aspect of guest blogging is that you should focus on creating meaningful, useful exchanges rather than meaningless backlinks.
Third, use text interviews to find bloggers in your specific niche. While it might sound like a strange idea, there are a number of niche groups where a marketer can find bloggers who are willing to speak candidly about the problems they face. Once you have identified a number of bloggers in your niche, you can arrange for text interviews with each one. When these interviews are well written, they will have a powerful effect on the reader and encourage them to click on your links.
Fourth, submit original content to article directories. One of the most effective forms of link building is to submit original content to high quality article directories. If the content is genuinely informative and interesting, it can inspire other webmasters to link back to your site. Experts recommend that you create original content that offers solutions to readers and includes a call to action.
Fifth, remember that you should never link back to an empty page. This seems obvious, but many people overlook this rule. When you create an inbound link to a blog or website, it is because you found some value in the site. Your goal is to help increase the site’s relevance in the eyes of the search engines. By creating a link back to a completely empty page, you are not doing yourself any favors and may leave the reader thinking that you are not providing much value.
Sixth, another important link building tip is to make sure that you do not use broken link building strategies. While we understand the need to earn an income from our websites, it is also important to keep in mind that you do not want to alienate your reader by linking to a broken link or an improperly designed hyperlink. Broken links remind us that something is wrong, and a poorly designed hyperlink is even worse than a broken link. Many web developers let their sense of humour get the better of them when crafting their websites, and it is no wonder that they end up creating broken links!
Finally, once you have written your blog post or created your sales page, the final thing you need to do is make sure that you place your links in a place where your readers can find them. This is why it is crucial to ensure that you use quality content for the links you place in your articles and on your pages; if you don’t, you will find broken links all over the place! The best way to find replacement content is to read other people’s blogs and news stories, but if you cannot stomach reading through several hundred pages worth of material, you can always check out sites such as Digg and StumbleUpon, which are great places to find interesting, original content.