Marketing Swag For Your Real Estate Business

You need swag for your real estate company. It’s kind of a given that you’re an agent and you’re also in the business of selling homes. Great idea! Good for you!

buying a house without a realtor

But before you run out and hand out two sets of branded tees or pens with your full contact information on them that might not even be used to write back to a prospect – there are two kinds of swag to choose from. One is the kind of giveaway you give away before your potential clients make a call to your office. In this case, your leads already know you’re in the business, so they already trust you. But the second kind of swag is something you give away when a prospective home buyer makes a phone call to your office. In this case, your leads have already been exposed to your brand name and image, so it’s easier for them to trust you.

Both kinds of marketing swag can be effective for you. You just have to design them so that they work for you. Give away one type at a time, letting certain kinds of promotional material expire first, and then use the rest as your new leads build up. When you do this, you’ll have more time to put together another round of giveaways to help yourself keep your clients happy. Once you’ve done all that, you can start handing out your other types of promotional materials to build up your real estate promotion business once again.