What are website position checking tools and why should you use them? Google recently announced that they will be taking two major steps forward: First, they will be banning the use of many “fake” websites, which are essentially spamming websites designed to resemble legitimate commerce or informational sites. Second, they will be improving the website ranking process for new, as well as existing, websites by improving the internal algorithm used to determine website position in Google’s search results pages. So what are website position checking tools and why should you use them?
What are website position checking tools? These are software tools specifically designed to analyze website position in Google using the Google Webmaster Tools. By running the program, you can see exactly where your website is in the SERP’s – the Google Search Results Pages. How do we know this? From the information returned in the SERP’s for particular keyword searches, and from analyzing the incoming links that link to your website.
The main reason to use these tools is to find out your website position in Google SERPs. This will give you a ready-made traffic boost simply by knowing where you stand within the Google ranking system. You’ll also know exactly how you stand compared to your competitors, and how you can improve your current ranking while maintaining your traffic boost. This is by far the best step for any serious ecommerce or SEO campaign.