What Does a SEO Audit Involve?
The major task for any professional SEO audit is to identify the exact source of duplicate content, which will decrease the ranking of that site in the eyes of the search engines. Search engine optimization is the act of enhancing the volume and quality of site visitors to a particular web page or a site. SEO aims at free as well as paid traffic and unpaid visitors. The best way to make your site popular and obtain a high ranking among the top ranking search engine sites is by optimizing your web pages and the content that is on them.
A complete SEO audit has three phases; initial assessment of your site’s state, review of the site’s crawl report and lastly, a thorough testing of the results achieved by the steps taken in the initial phase. First, an analysis of your site’s current state is conducted through the review of your site’s crawl report. This report tells about the existence and number of spiders that access your website. Moreover, this also tells about the number of links that are associated with your site, the number of URL’s that are used by other sites in order to access your site and the number of internal and external links that are used by other sites.
The second phase of the audit involves the search engines’ crawling of your pages. The search engines look for the keywords that are relevant to your site and determine which of them is the most important in improving your rankings. The keywords used by the search engines should be relevant to your chosen niche, and should also be competitive. It is advisable to use keywords that are more descriptive, easy to remember and popular among online users.