What is Real Estate Website Marketing?

There has been a recent surge in the number of real estate website marketing tools that are being created every single day. These tools range from simple tools like text messaging and emailing, to technologically advanced programs like web chat bots and real time web conferencing. There are even tools that let you use applications on the computer that run on real time web cams. Some of these tools cost nothing to use, and can be used by anyone, whereas others can be quite costly depending on what you want to achieve with your marketing campaign. Some are so advanced that they might even allow you to post multiple auctions in real time for instant confirmation on each one, and some are just basic html-based chat programs that allow you to make small talk on a instant messenger before you actually put an auction online.

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Using a simple tool like the one above will give you a general idea of what you should be focusing on if you want to get your site ranked for as high up in the search results as possible. There are a few other things that are important when it comes to real estate website marketing. One of the most important things is SEO or search engine optimization. This means optimizing your web pages so that the ones listed first in the search results are the ones you want to show up on your website. So first page ranking is important and that takes a lot more work than simply listing a bunch of auctions.

Once your site is ranked highly for those keywords, the next step is to generate targeted traffic. The best way to do this is through the process of cold calling. Essentially, you call up a list of people who have shown an interest in real estate, and try to get them to sign up for your list. The advantages of this strategy over ezine advertising or online classifieds are that it never goes on record, there is no follow up, and there is generally no response. A real estate website marketing company can provide you with qualified leads at 0.5 seconds without any of the disadvantages.