Decorative window cling film has now become very popular

Decorative window cling film has now become very popular in the US and all over the world and it has brought in the decor and appeal that was eluding home owners for long as the other alternative stained glass is very expensive. Decorative films are in vogue since the 60’s but with more and more people buying up homes, window decor has turned into a form of art. For interior decoration, window decking up with decorative films ha nowadays become more of a fashion statement with lots of aesthetics thrown in.

Vinyl cling films come without the messiness of adhesives and are very easily applied. This decorative window films are not only easy to apply but they are also easily shaped and cut and clean as well. If you feel like changing the look of the window decor you can always get it removed easily and replaced with a design of your choice. For cleaning up you can remove it without any problem and use it again. Decorative window cling films can be changed if the home owner decides to go in for a paint makeover.

With the newly painted interior where the color as well as the furniture, furnishings, fabrics, and theme for the room may have undergone a sea change, the old cling film can easily be replaced with a new one. For interior makeover, a balance is required and in the new looks and mood of the room, the old cling film may look like an oddball that would require instant replacement. This is one of the advantages of decorative window cling films.

They can always lend privacy totally to the interior if the home owner wishes or ensure partial privacy. Sometimes partial privacy may be required if the view outside is great and some of it needs to be viewed. They are best bets for hiding an unattractive view that would be at odds with the room interior and mood. Flat glass windows can easily be turned into artworks with decorative window cling films. And they can be changed equally fat as and when required to blend with the changing theme of the interior. Oh, yes, they also come at an affordable price.

How the financial landscape for Pet Pharmaceuticals Has Been Changed by the Internet

The latter half of the 1980’s and 90’s marked the beginning of the internet for consumers. Although it was regarded by many businesses as a new invention and a second-rate market, the internet wasn’t an immediate concern. Since the mid 1990’s as growing numbers of people Internet-connected, the possibilities for businesses to connect with consumers directly from their homes began to become evident. Since then, the internet has led to an enormous change in how business is carried out. Businesses began investing resources into internet-related development initiatives. In the beginning, World Wide Web brought companies and investors together in an evolving market.

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The .com bubble that erupted in 1997-2000, followed by a crash that occurred shortly afterward. resulted in many Internet-based startups in the midst of being underfunded. The pet product industry brought an example of one of the most infamous failings in during the .com boom, It was initially well-funded and had an advertising fund that could have bought super bowl advertisements The company fell apart due to a weak distribution strategy.

Although it is it is a shadow of Another pet-related business emerged from the bubble of the internet and, in the past 15 years, has changed its distribution system of Pet Pharmaceuticals and OTC industry. This paper will analyze the financial and economic impact on Pet Meds Express Inc on the Veterinarian and Pet Pharmaceuticals market and analyze the process the company used to become the most renowned on the internet Pet Pharmacy in the world.

This is The Evolving Pet Meds Industry

In the month of January 2012, the Dr. Doug Mader, former president of the North American Veterinary Conference moderated an argument that was heated among PetMeds Express and the Veterinarian community. The reason for this was the manner in which PetMeds Express generated income, changing the distribution chain of the Veterinarian pharmacy industry. Prior to when PetMeds Express started an online pet pharmacy, veterinarians were in the monopoly in distribution of pet medications. What is the best way for a small business within the Pharmaceutical business make such an significant impact? PetMeds Express understood the potential of the internet before it was even a thing and created a new market.

To understand the impact of the influence PetMeds Express is having on the market for pet pharmaceuticals It is crucial to first know the business they are operating within. Zoetis, Pfizer pharmaceuticals animal health and wellness offshoot, says that the rising worldwide demand for food in the developing markets of animal protein and the higher living standards in the emerging markets has helped the market for animal medicines and vaccines increase to a $22 billion market. In this global market, PetMeds Express participates in a four billion dollar U.S. industry, according to their estimates. Many pharmaceutical manufacturers create and market pet pharmaceuticals and direct to veterinarians.

In a market worth $4 billion online, the internet has enabled an unnamed company to step into the market and alter the distribution process with no support of manufacturing companies. Even though PetMeds Express makes up only 6 percent in the US Animal Pharmaceuticals market, the company has brought to light the potential in this sector, which has attracted competitors and the interest of bib box retailers which could lead to an increase in revenue and profits in the event that PetMeds Express cannot align with manufacturers in the near future.

Animal Pharmaceutical Distribution in the US

The large pharmaceutical corporations have been unwilling to collaborate in conjunction together with PetMeds Express to date PetMeds Express had to negotiate their supply chains in a unique method. Instead of buying directly from manufacturer directly PetMeds express is required to purchase from a “gray market” of distributors. They are believed to be Veterinarians who order huge quantities to supply the company, although PetMeds Express representatives haven’t confirmed their source of supply.

Individual Veterinarian practices which dominate the market have expressed concern that the growing online and the retail “big box” strategy is destroying one of their main sources of profit. Prior to this, Veterinarians’ enjoyed a somewhat non-competitive marketplace. Animal owners would go to the Veterinarian in order to get their pet’s medical care, and, because of convenience, buy medication with the Vet. This practice began to be challenged with the advent in the PetMeds Express model, though Veterinarians have a significant market share of about 67% as per PetMeds Express investor data. It is important to remember that this is an individual figure for Veterinarians and practices that are grouped together. The practices don’t share in the same scale economies that PetMeds Express, nor do they represent the same major competition.

It is worth noting it is interesting to note that Dr. Foster and Smith Inc which is a major rival in the market PetMeds Express Inc, was established in 2003. Its Dr. Foster & Smith brand was also a pioneer entry into the market of online. Although the company’s its stock was at 250 million in 2008, the stock is now estimated to be about $170 million. They’re close in terms of market value of PetMeds Express with distribution via the internet however, they are included with the Veterinarians with a 67 percent market share. If other factors are the same to this private firm and they are able to make up roughly the same +/- 6% of the Veterinarian market, which leaves around 60% of market for traditional Veterinarians.

Presently, PetMeds Express represents a tiny Cap stock that had an estimated market capitalization of $257,212,860 in 2012. In spite of PetMeds Express’ relatively small portion of the market there’s reason for concern within those in the Veterinarian community. When the company went public, the market was estimated at $3 billion. PetMeds reported revenues of $93,994. This which left the company with just 3 percent of market share at the time. Compare that to just 6% of the $4 billion dollars market today and we can see the trends of the online retailer’s market increasing. As with all business, the past performance of a company cannot guarantee future earnings.

PetMeds does not represent only a threat to the Veterinarian retail segment of the pharmaceutical industry. The growth of the company has brought competitors, and now distribution comprises “veterinarians as well as traditional retail stores.” It is the retail sector that is beginning to decrease the margins of PetMeds Express and creates a problem that the company needs to tackle and overcome

To continue to maximize shareholder value, major retailers such as Wal-Mart and Target have also a desire to take a larger portion of the pet medicine segment. Their huge purchasing power creates extremely dangerous to both the Veterinarians as well as the emerging online retail sector within which PetMeds operates. In the years 2011 and 2012 PetMeds Express has started seeing the consequences of a competitive market that has slowed growth, raise the costs of new customers and decrease profits.

Ethics and Risks within the Pet Medicine Industry

The moment PetMeds Express entered the market and began to expand, they relied on customers who appreciated the convenience of buying medicines over the internet and those whose veterinary doctors did not have the prescribed medication. Veterinarians earn about quarter of their earnings by selling prescriptions prescribe and then fill. As the company grew and grew, so did PetMeds Express business model, that led to some ethical dilemmas that the business had to face. Similar to any publicly traded company PetMeds Express had to find a way to improve profits, but how could they boost the sales of prescription drugs and boost profits?

The issue prompted an original concept that allowed consumers to make a call, speak with an Veterinarian via phone, and receive a prescription immediately that was then converted into an order and then sent to the consumer. This was a great method to allow the online retail of prescription drugs business to expand. If customers were able to skip the Veterinarian visit altogether, PetMeds Express could capitalize on pet owners who appreciate convenience, and create an additional income stream with its Veterinarian consultations. However, this approach of selling prescriptions, without having the animal in the clinic did not meet the standards of the Veterinary community. Concerned that the growing online business could cut the revenue stream of Veterinarians through sales of medications, PetMeds Express had crossed an ethical boundary and caught the notice by the Veterinarian community, as well as regulators.

Just three years into operation at the end of 1999 PetMeds Express was disciplined by the Florida Board of Pharmacy for the prescriptions that were given over the phone. The company was fined $30,000.00 fine however, more importantly it caused a stir in those in the Veterinarian community. While the company complied immediately the law, this practice continues to be discussed, even during the 2012 North American Veterinary Conference (NAVC).

In 2012 at the NAVC the petition of Birmingham Alabama Veterinarian Dr. Doralee Donaldson, drew the signatures of 149 people and ended being a success, with PetMeds Express withdrawing as a participant in the NAVC. Instead, representatives from PetMeds Express showed up to the NAVC and participated in an open panel discussion, hoping to redress the ill-feelings of members of the Veterinarian community. Going forward, PetMeds express intends to collaborate together with Veterinary community to encourage regular visits to Veterinarians and trying to demonstrate to Veterinarians that there is a place within the industry for the two of their interests.

Financial Analysis

PetMeds is the very first commercialized non-veterinarian owned pet pharmaceuticals company online and first publicly traded company in the sector. Since the advent of new competition in the online market and the retail sector was introduced, revenues started to decline. In analyzing the data in the annual reports of the company we can observe how PetMeds Express has experienced a drop in revenues total from 2010. Profit Margins increased to 10.5 percent during the time from 2008 until 2010however 2011, and 2012 experienced year over decreases in revenue, with a margins of lower than 7 percent in 2012.

If we examine the online enterprise in a different way it is possible to see how the business is making the most of the potential of its employees. As per Lowell L. Bryan of McKinsey Quarterly, an excellent measure of an internet-based business’s performance is the amount of profit per employee. Alongside measuring the the returns on capital invested This also measures the contribution that team members make. Bryan claims that “from 1995 until 2005, the 30 biggest businesses around the globe (ranked according to the market cap) saw their profits per employee grow to $83,000 from just $35,000.”

Applying this technique to analyse the annual profits to the number of employees, based on PetMeds Express annual reports, we can see that they posted their best year in 2010, with an average profit per employee of $114,546. The stock has been down in the past couple of years, and the profits per employee. In 2012, the profit/employee dropped to $80,478. This is not bad for a small-cap business.

The decrease of profits can be attributed to a variety of reasons, such as the weak economic situation, which is forcing pet owners to become more conscious of their expenses, the more entry to the marketplace by retailers online such as as well as increasing competition from major retail chains such as Wal-Mart, Target Wal-Greens, and Wal-Mart. It means PetMeds Express must advertise more and cut their prices in order to remain at a competitive level, thus reducing profits for the near term, until new strategies, like more advertising, can help the company to grow.

If we look at the graph to the right one, we can examine the way PetMeds Express has performed against the market. The graph illustrates how $100 invested in 2007 would do when placed in PetMeds Express vs. the S&P 500, Russell 2000 and Nasdaq Composite Indexes. From 2008 until the end of 2010, their stock had significant growth and performed very well against the market, and the $100 investment was $187.09. The situation changed in 2011, when PETS faced increased competition, and a lower profits and pricing. If we take a look at the trends in 2009, PETS saw the benefit of a 48.5 percent increase, then in 2010, an increase of 35. The year 2011 saw an 28.5 percentage loss and 21.9 percentage loss in 2012, which put the stock back on with other indexes, but declining.

Ratio Analysis

PetMeds Express has grown quickly and has carved out a niche online-based distribution platform for pets. OTC and prescription medications. If we examine the firm’s solvency, liquidity, and profitability, using ratio analysis we can identify the reasons for concern in the financial aspect, besides of the declining profits. It is possible to gain a greater comprehension of the situation by studying the ratios for the company’s financials that are based on the 4 quarters ended on March 31, 2013.


The company currently has a percentage that is 8.03 which is a high ratio. The company is in a great position should they are required to buy comparable competitors. This is because of the high amount of inventory that the business has, which is apparent when you subtract the inventory from the percentage of 5.81. Its Net Working Capital stands at $59,162, meaning there isn’t a chance of the business having to run out of cash.

Utilization of Assets:

The twelve month ratio of inventory turnover is at 5.83. If we compare it to the biggest Pet Retail store PetsMart the 2012 ratio of their inventory turnover was 7. If we compare it to Human pharmacies, the norm is 12. However, even though PetMeds Express is below this and has a more overhead and a higher inventory holding cost. The lower ratio could be result from inefficiencies within the market gray area PetMeds Express must purchase through.


The ratio of return on assets is.19 and the ratio of return on equity is.21 This means that although the profit margin in 2012 was.07 They are making good profits for shareholders. In addition the profit margin has increased to from.07 to.09 in the initial period of 2013. possibly an indication that the business is looking for ways to reduce their expenses, or that the increased marketing efforts as a result of increased competition is already working. If we continue to monitor this figure, we’ll be able to see the possibilities to allow PetMeds Express to remain competitive.

Debt Indicators:

The debt-to-equity ratio of.11 and the ratio of debt to equity of.12 indicates how PetMeds Express may not be making the most of their leverage. Because they’ve had some rough times with declining profits They should think about investing in other businesses that can increase their leverage.

PetMeds Express has also experienced an annual drop in earnings per share in the years 2011 and 2012. EPS of 1.14 in 2009 before beginning to fall to.92 in the year 2011 and.78 for 2012. The PE Ratio for 2012 was 14, and is currently in the range of 15.14 In light of this,, the price investors would be willing to pay is around 18 for 2012.

By using the PE ratio for 2012 and analyzing PetMeds competitors in the pharmacy and pet business, we arrive at an average ratio of P/E of 19.5. With this ratio, we could multiply the industry average by PetMeds’ earnings of.82 which gives us about $16 for each share of intrinsic value. It appears that Pet Meds stock could be somewhat undervalued at present.

Future Potential

PetMeds Express must do something to bridge the gap between their previous and current performance. The extra advertising that the company has been implementing within the last two years has helped the company recover. What are alternatives the company might be able to pursue?

Because PetMeds Express depends on the gray market for distribution, they are at an increased risk should large-box stores use their buying power and connections to get an edge. PetMeds Express could manage to obtain wholesale agreements directly from pharmaceutical companies, which would reduce their costs. However , this kind of distribution will likely be open to competitors in the event that they were to open it up.

The company is financially stable and faces an extremely competitive market. It is possible that they might think about a partnership with their competitors. One obvious option is that with one of larger retailers such as PetsMart. Both Pet retailers are competing with Wal-Mart and other large retailers. The partnership may open up the possibility of a new revenue stream for each business and could also allow them to share the purchasing power of both companies. While cannibalization could occur with other items plays part in the possible advantages of providing PetMeds pharmaceuticals at the renowned and expanding retailer’s storefront. While PetsMart offers its own online store but they don’t carry medicines. Perhaps the brand that is well-established PetMeds Express would be able to carry the medications that these businesses currently do not sell.

Maybe looking at one of the top players in the world of pharmaceuticals such as Pfizer could provide us with an insight into the future of this market. Pfizer recently changed their brand name for the Animal Health division into Zoetis and it is clear that Pfizer recognizes the potential of this area enough to develop a name it in a specific way. With some wise business choices that focus on forming alliances, particularly with manufacture of drugs, PetMeds Express can continue to establish itself as an online powerhouse to reckon with in the animal health business.


The company has come through some bumpy beginnings, with a number of legal disputes. They escaped the bubble and became the biggest Animal Pharmacy with 6% of the market. When looking at the financials, it is evident that the company is well-off. This could be one of reasons why Zack’s average brokerage rating for this stock is a “hold.

When we look at the company’s past and the current performance of its stock, we see an innovative company that has grown in technology, but is required to remain agile and flexible to changes as the competition gains momentum. PetMeds Express has gained 6 percent market share within the US Pet Pharmaceuticals industry since the company’s inception in. This has led to competition for its distribution network. The competitors include other retailers on the internet as well as large discount chains across the nation which are reducing prices and are reducing profits. In all, since PetMeds Express was a pioneer in the model of a nationalized pet pharmacy in the fast-moving internet age, they have played a major role in Veterinarian’s loss of 33% of the market, and also in altering the distribution model within the sector in just 17 years.

Despite the fact that the store shelves are lined with the latest

Despite the fact that the store shelves are lined with the latest and greatest vitamin supplement and the internet has thousands of websites claiming they have the best product around, most supplements available to you are a complete waste of your time and money.

By reading this you will never fall victim to the false claims again. You will be armed with the knowledge to make smart decisions when making purchases. Knowledge based on real science and solid facts.

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So stop flushing your hard earned money down the toilet and start reaping the health benefits of good supplements.

In today’s media market it is very easy to get caught up in the glitz and glamour of fancy marketing and media hype around the supplement products available.

But you need to ask yourself, do you want to pay for a pretty package and a cool website or do you want your money to go towards a product that will actually do what it claims and provide you with the best nutrition for your body?

Seems like a stupid question. I would think most people would want a product that works. If you are going to spend money on it why would you just want to flush it all down the toilet?

There is a big difference in many of the health and wellness supplements available. Some are worth the investment and others (no matter how inexpensive) are a complete waste of money. The reason is your body doesn’t absorb the supplement so it just travels right through you and into the waste you excrete every day

The vitamin and supplement companies that make the products don’t want you to know all this because as an intelligent person you won’t spend your money on something that doesn’t work no matter how fancy the package is or what claims are written in the advertisement.

Most nutrition companies don’t take the time and aren’t willing to spend the money necessary to create natural supplements that are bioavailable to your body. Our bodies were designed to get nutrition from real food not synthetic processed ‘food’.

You should be thinking “Why don’t I just eat more natural fruits and veggies and make some healthier choices while shopping?” This is a great idea and it can help. The problem is that the food you buy, even your fruits and vegetables, just don’t have the nutritional value you need.

Just look at some of these problems:

Most of the food we eat today does not have the necessary vitamins and minerals present. Even farms are now part of the corporate world and their goal is quantity and not quality.
Foods are grown as fast as possible using fertilizers and pesticides.
The soil the plants grow in has been depleted of the natural minerals by constant harvesting of crops.
Produce is picked long before it is ripe so it will be fresh and not rotten when it arrives at the grocery stores. Food picked to early has minimal nutritional value.
Canned and processed food has been heated in such a way as to kill most of the nutritional value. Even the fresh produce from the store can have the nutrition cooked out of it at home.
The organic label does not guarantee purity or mean tested safe.
I even read that it now takes up to 53 peaches just to get the RDA of Vitamin A where it only took around 2 peaches to get this same amount 50 years ago.

It’s pretty clear that supplements have become a necessity in today’s world. They make it possible to get all the vitamins and minerals we need without gorging ourselves with huge amounts of food.

But like I said earlier, not all supplements are created equal. Just like you want to choose the best food for you to eat, choosing all natural supplements that are able to be absorbed by your body is the only real answer.

It will do you no good to take supplements that simply are not absorbed by your body. These synthetic supplements simply take a fun ride through your digestive tract on their way down the drain.

To get the best product available for you, be sure to check out the company you purchase your supplements from. Here are a few things to look for to be sure what’s in the bottle is worth your time and money:

Does the company:

Follow Good Manufacturing Practice and maintain compliance with this standard?
Research the products and do clinical trials?
Test the supplements ingredients for purity?
Make sure the supplements are available for absorption by your body?
Not use excessive heat during the manufacturing process so as to not kill the nutritional value of the supplement?
Use only natural materials in the supplement and not synthetics?
Get the products tested by independent sources?
Produce supplements that are considered foods or are they a drug?
All of this information should be available to you. If you don’t like the answers you find or if the answers are hidden from you then it would be a good idea to move on to a different company and aviod these types of supplements altogether.

Two critical things you should know:

Less than 10% of a synthetic vitamin is absorbed compared to over 90% of a natural food vitamin.
A recent study shows that the likelihood of choosing a non-toxic and effective health supplement from the overwhelming array of products that are available is only 2.5%. In other words, there is a 97.5% chance that without investigating the reliability of the product yourself you could select a nutritional product that might be hazardous to your health!
Use this knowledge. It can enable you to make the best decisions when purchasing vitamins and nutritional supplements.

The good choices are small because most supplements available are either all synthetic or a combination of synthetic vitamins/minerals and a few whole foods. Over 40 years ago, the government said there is no difference between a synthetic and a natural vitamin so most companies chose to take the easier and cheaper path to creating the supplements they provide.

Bu now the choice is yours to make….

You can decide to purchase synthetic supplements that are very poorly absorbed, could be harmful to your health and use most of their so called power to contribute synthetic nutrients to your sewage.

How to Make Baby Formula at Home

It is an undisputed fact that breast milk is best for your baby. If for whatever reason, you are unable to breastfeed, or you choose not to breastfeed, there are other options you can choose instead of going directly for store-bought dry baby formula. Though it may take a little extra time out of your busy “Mommy Schedule”, you can make baby formula at home. You can choose a milk-based formula which is the most common form of homemade formulas.

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Breast milk is rich in whey, lactose, vitamin C, niacin and polyunsaturated fatty acids. This milk-based formula takes all of those ingredients into consideration in preparation. Adding gelatin to the formula will help with any constipation issues that may arise with a homemade formula and will give digestion a boost. When using a milk formula, it is important to buy an organically based product, free of disease and additives from cows which are pasture fed. This will ensure that your baby is getting its optimum nutrition. If you are unable to find organic milk in your area, the next best option is to get whole milk at the store. Make sure that it is unhomogenized. In order to restore the enzymes that will be lacking in the whole milk, you will need to add piima or kefir culture to the milk.

The make baby formula at home recipe from Radiant Life Catalog is as follows:

2 cups whole milk, preferably unprocessed milk from pasture-fed cows
1/4 cup homemade liquid whey (See recipe for whey, below) Note: Do NOT use whey from making cheese–it will cause the formula to curdle. Use only homemade whey made from yoghurt, kefir or separated raw milk.
4 tablespoons lactose*
1/4 teaspoon bifidobacterium infantis**
2 or more tablespoons good quality cream (not ultra pasteurized), more if you are using milk from Holstein cows
1 teaspoon regular dose cod liver oil or 1/2 teaspoon high-vitamin cod liver oil*
1 teaspoon expeller-expressed sunflower oil*
1 teaspoon extra virgin olive oil*
2 teaspoons coconut oil*
2 teaspoons Frontier brand nutritional yeast flakes*
2 teaspoons gelatin*
1 7/8 cups filtered water
1/4 teaspoon acerola powder*

Search engines recognize the difference between on site and off site

On site SEO optimization is a method of increasing the quality and volume of site visitors to a site or a particular web page by optimizing the site’s content, design and structure. SEO targets direct traffic, paid or unpaid, and not necessarily organic traffic. Organic traffic is not necessarily targeted. In other words, the goal of on site SEO optimization is to increase the number of visitors to the site without driving them to the site for which they are not interested.

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Search engines recognize the difference between on site and off site SEO optimization. An on site SEO optimization strategy is one that focuses on attracting targeted visitors to a site, while an off site SEO strategy is one that attempts to draw search engine traffic to the site without necessarily attracting the visitors specifically. This is done by SEO techniques such as article writing, directory submission and blog commenting. Some marketers may also use sponsored links and paid placements in their SEO efforts. SEO techniques are used by Internet marketers to improve the visibility of their websites in search results.

There are two primary benefits of on site SEO optimization. The first benefit is that visitors who come to a site through this method are much more likely to be interested in the site and follow the links on the site to various other sites. For example, an e-commerce site may want to attract visitors’ from related sites that sell similar products. By placing advertisements on another site with which the e-commerce site is linked, the second site will draw visitors to it. If the advertisement directs the visitor to a site with content that is not relevant to the e-commerce site, then that site may lose its link, and therefore lose its visitors. Sites should strive to maintain an optimal level of link-ability throughout their entire website.

Another benefit of on site SEO is that it improves the overall effectiveness of the website. It improves the ranking of the site in the search engine results. Because it is difficult to rank for several keywords at once, the more search engine traffic directed to the website increases the site’s relevance. It is because of this that the search engine optimization of the site is called “SEO”. When the search engines notice the existence of relevant links on the site, they start to list the site’s URL higher in the search results. As the traffic to the site increases, the number of people visiting the site also increases, and so does the chances of being ranked higher in the search engine results.

On site SEO optimization works by improving the links pointing to the website. It is usually done by using text links, which are hyperlinked phrases found within the text. Link building techniques have been developed over the years, but they are still relatively new. In general, they involve the use of various software tools and techniques that are designed to create as many links pointing to the site as possible. Sometimes, these techniques involve using more than one link to achieve more visibility in the search engine results.

However, some on site SEO optimization techniques involve creating the content targeting the customer base of the company. This is done in order to form an effective niche marketing campaign. This will allow the company to form relationships with the customers who are most likely to purchase its products or services. When done successfully, this form of optimization can help the company to receive a high ranking on the search engine result pages.

Some companies choose to employ the services of on site SEO optimization services from a third party. This will allow them to focus on the technicalities of the web site development while their web designers continue to work on the content aspect of the site. This approach is often cheaper than hiring a dedicated in house team of web developers. Even though the outsourced team can provide the same quality work, it may be less convenient since the team cannot provide the on site SEO optimization training that the company would need if it had hired an in house staff.

Many experts believe that on site SEO optimization is essential in today’s competitive world of online business. The only way for a business to survive in this highly competitive market is to ensure that it establishes itself as a leader in the industry. By ensuring that it develops a strong web presence and develops a solid niche marketing campaign, businesses can thrive. A good way to achieve this is to ensure that all of the site’s pages are optimized. This will ensure that the business has a well recognized reputation online.

From a medical standpoint, a weight loss surgery is considered to be successful

How effective is How Effective Is Loss Surgery?

For people who are extremely overweight and aren’t seeing the results of diet and exercise alone, weight loss surgery is the safest and most effective way to achieve significant weight reduction. Research has demonstrated that when you rely on the combination of exercise and diet almost 95 percent of obese patients lose all their weight back in just five years. In contrast long-term rates of success for weight-loss surgeries – such as the LAP-BAND procedure remarkable and allow patients to maintain the loss of 50 to 70 percent of their body weight. While there are many aspects that affect a patient’s weight loss results, weight loss surgery is the most efficient long-term weight loss solution and a healthy lifestyle option for obese patients.

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Research suggests that the majority of patients who undergo weight-loss surgery will lose between 50 and 70 percent of their body weight in the first three years after the procedure. Gastric bypass patients who undergo surgery will shed excess weight faster within the first 12 months than patients who opt for LAP-BAND procedure. However, patients who undergo gastric bypass typically suffer from a higher number of side effects and complications than those who undergo LAP-BAND, because the procedure for LAP-BAND allows for a gradual and natural weight loss.

From a medical standpoint, a weight loss surgery is considered to be successful if the patient loses at minimum 50 percent of their body weight and stays their weight loss for at minimum five years. Although significant lifestyle changes have to be implemented to assure that the loss of weight remains for the long-term research has shown that the majority of weight loss surgery patients can maintain a loss of 50 to 60% of body weight excess 10 years after their surgery. It is crucial to keep in mind that a reduction of only 10% of the body’s total weight could have positive health benefits after the recovery from obesity-related diseases such as asthma, gastric acid (GERD) as well as diabetes. Because weight loss surgery is generally done on those who have a weight of 75-100 pounds overweight or are suffering from an Body Mass Index (BMI) of at least 35 when they have an illness, total weight loss may range between 40 and 100 pounds. The patient is the main driver behind these outcomes.

Although patients are sure to appear and feel better following weight-loss surgery, there’s several health benefits that go along with weight loss success. In the majority of cases the health issues that arise because of excess body weight or that are aggravated by obesity may be treated or, in certain instances managed with the help of weight-loss surgery.

However, there are different ways to measure the success of weight loss procedures, such as the LAP BAND System. For example, many weight loss patients take pride in the ability to do specific activities that would not have been feasible for several years, such as stretching their legs, turning in order to make a display, or walking up the stairs without getting exhausted and sitting in the seat of an airplane.

The majority of people who undergo weight loss surgery achieve incredible outcomes, there are numerous variables that could affect the overall outcome of each patient’s treatment and follow-up care. These are the most important aspects to take into consideration when trying to determine if Weight loss surgeries are the right choice for you.

Weight before surgery

The more the patient’s weight prior to surgery (BMI) is, generally speaking), the greater excess weight they can shed following surgery. However, patients who undergo weight loss surgery who are less prone to excess body weight can eventually be close to their goal weight once they have determined to maintain a healthy diet and exercising. Additionally, improvement or resolution in obesity-related illnesses can be seen at even moderate levels of weight. Many diseases are more likely to be cured by earlier intervention at an earlier weight.

Overall Health

Although pre-existing health conditions may affect the overall effectiveness of weight loss surgery (for instance, people suffering from type 2 Diabetes generally lose less body weight following surgery) research has shown that many illnesses linked to obesity are treated or get rid of after an effective procedure. For instance, a study from 2000 that was conducted on 500 patients who had undergone weight loss surgery revealed that nearly 96% of health problems that are associated with obesity, like depression, high blood pressure sleep apnea and insomnia back pain, diabetes and sleep apnea have improved significantly following the reduction in excess weight and determination to exercise and diet.

Surgery Procedure

Since there are potential dangers and complications that can arise from surgery, prospective patients should make sure they get their weight-loss surgery done by a reputable medical team. Potential patients must inquire about the success rate of their surgeon for weight-loss surgery, and hear about the experiences of patients who have had the surgery. In addition, a patient’s weight loss achievement could also be affected on the level of post-surgery treatment and support provided by their bariatric clinic.

Diet and exercise

Since exercise and diet are among the most crucial elements in any weight loss program Patients who have the physical capacity to exercise after undergoing weight loss surgery are more likely of getting their objectives met. To keep the weight loss gained through surgery, exercise as well as healthy eating habits have to be a part of the lifestyle of a patient.


It is essential to adhere to the suggested dietary guidelines, exercise routines and any follow-up treatments that is recommended by the bariatric outpatient facility is essential for the short-term loss of weight and the long-term weight control.


People who are motivated to shed excess weight and are willing to stick by following a strict diet and exercise program prior to having weight loss surgery might have greater success right after the procedure, and in the longer term. The majority of people didn’t find themselves obese overnight. It took many years to attain that weight , so patients need to be patient during the process of losing weight. It won’t happen over night. The successful patients will find small wins throughout the process to be happy and remain motivated.


Since weight loss surgery requires the patient to take a break from their daily activities, it’s important to be supported by family, friends and colleagues prior to undergoing any surgery. Additionally, since the weight loss process that continues after bariatric surgery can require some level in emotional assistance, future patients may wish to build an support group – that includes relatives and friends who can participate in exercises and healthy eating habits.

Written exam for firefighters is intended to test a wide range of skills

Firefighting is a noble occupation which requires extreme sacrifice. There is however a line that separates self-sacrifice versus ignorance. Because of this, the firefighters who want to become aspiring must first be able to pass a test that determines their qualifications for the position. The experienced firefighters are able to evaluate a candidate’s commitment and courage, as well as the potential to be a successful firefighter. It’s a job that you must love or else you’ll be a failure.

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But, if firefighting your passion and you are feeling it in the deepest parts of your heart, then you have to be well-prepared for the exam in firefighting. The most important thing to know about passing any test is knowing what test creators want and what they’re searching for. While a lot of study is required to pass the test but there are certain questions that you are unable to answer. If you are aware of how questions are designed, then you’ll be able to form an educated guess, which is much better than having no answer at all.

What are Test Makers Looking for?

The written exam for firefighters is intended to test a wide range of skills and capabilities such as reading comprehension as well as the capacity to be able to follow instructions, problem solving, mechanical ability, memory as well as map reading memory. There aren’t any questions that are included in the test regarding firefighter rules, regulations and procedures. This is because it is a federal requirement that applicants are not assessed without any prior training.

The exam for firefighters contains questions with two primary purposes. The first is to assess the level of knowledge you have and what you’ve learned, and the second test is to gauge your advancement potential. Although regulations say that you don’t need to be familiar with fire rules and procedures, work-related questions remain relevant as a means to test your problem-solving abilities and also your judgement and logic.

The practice makes perfect

The old saying makes sense. The more tests you practice taking and the more you’ll be able to comprehend the firefighter’s test and what test takers are searching for. It can also help you consolidate any new ideas that you’ve learned by constant recall and reviewing.

What’s included what is included on the Firefighter Exam?

The exam for firefighters aims to test several aspects, such as your capacity to read and comprehend information presented in charts, graphs and diagrams. Tables, charts and graphs are also tested. The questions can also be helpful in assessing your ability to follow written instructions. Your mechanical aptitude will be evaluated to gauge how well you comprehend the workings of various devices. Deductive reasoning abilities will also be assessed, as will the ability to analyze information to identify issues or possible problems.

One of the most difficult obstacles to passing any exam for any exam, including the firefighter one is speed. Many people rush through the test without thinking , because they are focused on a complex issue and end up wasting time before needing to hurry to complete the rest of their questions. This is the reason it’s crucial to save the most difficult questions to the end of the test If you want be able to clear the Firefighter certification exam and that’s.

Snoring and Sleep Apnea – How Are They Related?

Sleep is a very important part of our lives. According to experts we should have approximately 9 hours of restful sleep to properly “recharge our batteries” so we are bright, bouncy, and full of energy to face each new day. If sleeping disorders interrupt out sleep patterns, or reduce the amount of restful sleep that we get, this will have an adverse effect on our ability to function efficiently the next day. Sleep apnea is one such disorder, and in this article we are going to take a quick look at snoring and sleep apnea to see how they are related, why they happen, and to discuss how they can be cured.

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Snoring is certainly related to sleep Apnea and it one of the easiest symptoms to spot, indeed it can often be a cause of some consternation between partners. However, it doesn’t necessarily mean that if you snore you have Sleep Apnea, but on the other hand, 99% of the people who do have what is termed professionally “OSA”, (Obstructive Sleep Apnea), do snore, so in this context snoring and sleep apnea are inextricably linked.

Let’s first deal with what is meant by OSA. OSA refers to a condition where people have incidents where breathing stops for a short period, (often longer than 10 seconds), during sleep. It interrupts your sleep pattern, lightening your sleep phase; but in most cases, the sufferer does not awaken, and will therefore probably not even be aware of the disorder. In order to see how snoring and sleep apnea are connected we need to take a quick look at the possible causes.

When awake, the muscles in the upper throat keep the airway open allowing us to breath. When we sleep however, these upper throat muscles relax, but with the majority of people their airway remains open. But in some people, the throat area is more narrow and when they sleep it closes entirely, causing labored breathing and snoring. From time to time their breathing actually stops for brief periods and this is what is referred to as sleep apnea.

In many cases, as mentioned above, snoring and sleep apnea can be diagnosed by your partner. It is usual with a person suffering from sleep apnea that they will begin snoring heavily as soon as they fall asleep. When they stop snoring for a short time, followed by a gasp, or very often a loud “snort”, this indicates that breathing has stopped and restarted. For any partner, this can be extremely frustrating, and for the apnea sufferer, it will lead to excessive drowsiness during the day, because their sleep pattern is being continually disrupted, even if they do not wake.

If you sleep alone, there are other symptoms that you can be alert for that may indicate you suffer from snoring and sleep apnea, and you can then make an appointment for a consultation with your doctor. The symptoms include:

• Severe drowsiness during the day and falling asleep inappropriately.
• Waking from sleep unrefreshed
• Possible feelings of depression
• Feelings of lethargy
• Poor memory
• Poor concentration
• Morning headaches
• Possible personality changes
• Hyperactivity in children
• Swelling of the legs

In order for your doctor to successfully and categorically diagnose snoring and sleep apnea you will have to undergo a polysomnogram, (sleep diagnosis). Other tests your doctor may instigate include arterial blood gas analysis; and electrocardiogram (ECG), and echocardiogram, and/or thyroid function analysis.

There are certain things that you can do try and cure or minimize snoring and sleep apnea. These include: avoiding alcohol or taking any form of sedation near bedtime; inserting a device that projects the jaw more forward, and weight loss. If these are unsuccessful, your doctor may suggest CPAP, (continuous positive airway pressure). There are also a couple of surgical options; UPPP (Uvulopalatopharyngoplasty) which involve removing excess tissue from the back of the throat; a tracheotomy, (very rarely done), or for children, the removal of tonsils.

With proper treatment, snoring and sleep apnea can be cured or controlled, but many people are not prepared to have CPAP as they feel it is too invasive.

Alternative treatments include Yoga, whose breathing exercises can help to strengthen to throat muscles sufficiently to prevent of lessen the effects of snoring and apnea. Some people find that changing their sleeping position can help, in particular raising the upper half of their torso by approximately 30 degrees which can enable the force of gravity to help.

It is however important that sufferers of snoring and sleep apnea should try and cure, or improve their condition because it can have serious consequences such as cardiovascular disease, (sufferers are 30% more prone to heart attack), high blood pressure, strokes, diabetes, clinical depression, and obesity.

Ways to Save Your Family From Toxic Water

According to a recent analysis of EPA data, 21 power plants in 10 different states including Alabama, Kentucky, North Carolina, and Ohio have dumped arsenic into rivers and other bodies of water. Records show that power plant landfills have polluted the ground water with toxic chemicals in more than a dozen states. While we have seen a huge increase in the number of people drinking bottled water, this does not insure that your family is protected. Plastic bottles can leach chemicals into the water if they are left in the sun or used multiple times. You can, however, take steps to protect your family.

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1. Get a Municipal water report.

This report must be made available to you by law. This report will show what levels of lead, nitrates and nitrites are in your water. The report will also show what percentage levels are acceptable. When human and animal waste come into contact with water, they show up as nitrates and nitrites. Fertilizer use, run off from chemicals, and erosion may also contribute to higher levels of these potentially toxic substances. The report should also show if there are any levels of mercury, arsenic, and cyanide.

2. Conduct a water safe test in your house.

Even if the source of your water appears to be pure, you will need to test the water in your house to insure that it remains pure. The test will screen for bacteria, lead, ecoli, chlorine, pesticides,nitrates, and nitrites. Even if your water is too high in acidity, this can cause corrosion in your pipes which may cause lead to leach out into your water supply. The home test is very inexpensive and easy to conduct.

3. Use Carbon filtering systems to filter your water

The carafe system is one of the least expensive methods for filtering your drinking water. You may also install a filter on your faucet. Most of these are simple screw on installations and do not require a plumber.

4. Use Carbon Filtering systems to purify your bath water

Most people are aware of the need to protect their children from possibly toxic water, but bath water is often overlooked. Clean bath water is especially important for young children. Bathing in warm water opens up the pores which allows chemicals to get absorbed through the skin. You can purchase an easily attachable shower filter for very little money. You can also add a carbon filtering system to the entire house. This,of course, is a more expensive option.

Although epilepsy can start at any point during a person’s life

Although epilepsy can start at any point during a person’s life, most epilepsy is diagnosed in childhood, and most of all in the first year of life – around 140 out of every 100,000 babies under the age of one are diagnosed with epilepsy per year. This drops to 40 adults per 100,000. However, recent reports have shown that epilepsy is increasing in older people, who account for a quarter of all new diagnoses, according to a survey by the National Society for Epilepsy. The condition is twice as common in older people as it is in the population as a whole.

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It may be even more common than is documented, because some of it probably goes unrecognized. Diagnosing epilepsy in the elderly can be difficult. In many cases the seizures are mild, and, while this is excellent news in terms of control, it may also mean that it’s not so easy to spot them for what they are. Aunt Alice’s daydreaming, Gran’s ‘funny turns’, may form part of family folklore and certainly not be seen to warrant medical investigation. We tend to expect illness and absent-mindedness in older people as a matter of course. However, epilepsy in later life may well be among the more preventable cases of the condition. The older we get, the more liable we become to decreased fitness and health, but, in particular, epilepsy in the older person is often due to cerebrovascular disease which leads to small scars in the brain. In general, the risk of epilepsy in older people may be reduced with proper attention to lifestyle, including healthy eating, enough exercise, not smoking, and drinking alcohol moderately. Paying attention to lifestyle issues may help people of any age gain better seizure control and improve general health, and may also prevent your epilepsy getting worse in older age.

Epilepsy is divided almost equally between the sexes, though a few epilepsy syndromes occur exclusively in girls. Epilepsy is slightly more common in men, and there are various reasons why this may be so. One reason is that men are more likely to suffer head injury and brain infection. Another theory is that the brains of boy and girl babies develop differently in the womb due to differences in male and female sex hormones. The brain matures more rapidly in girl babies than boy ones, so that girls are less vulnerable to perinatal anoxia (lack of oxygen around birth) which can damage developing areas of the brain. The Y chromosome which produces maleness in unborn babies also slows development down, so that boys are born around two to three weeks behind in maturity than girls, so making them more vulnerable to injury. This vulnerability persists into adulthood – one study showed that, in women, 50 per cent of the risk of developing epilepsy was past by the time they were 19, but in men, this did not happen until they were 24. This risk is thought to outweigh men’s larger brain size. Another study showed that the brains of men and women only become the same size when they are 100, when they have both shrunk enough to be similar! There is some evidence that the prognosis or outlook is slightly worse in women, and it has been suggested that this is because women’s brains are tougher, a more severe event is needed to precipitate the epilepsy. But, in practice, most of these differences are slight – again, each person with epilepsy represents an individual case, and should be treated as such.

Despite its high prevalence, epilepsy, traditionally the ‘Cinderella’ of the health service, attracts little by way of research money – out of the UK’s annual £2 billion medical research budget only £336,000 is spent on epilepsy, less than £1 per person with epilepsy, and comparing unfavorably with say the £250 per person with muscular dystrophy and £140 per person with multiple sclerosis.

A recent survey of health managers in the UK revealed that only 5 per cent had set service standards for epilepsy. However, this may change as epilepsy achieves greater media coverage and public interest, something which is taking place – over the past few years, according to the National Society for Epilepsy, epilepsy has become an ‘interesting’ subject as genetic research and modem brain-scanning methods reveal more about the condition.