Search Engine Optimization (SEO) is the process of enhancing the quantity and quality of site visitors to a web site or a particular web page by search engines. This is the major source of driving online sales. It should be remembered that no two websites are the same. Hence, for better exposure and visibility SEO should be customized to meet the requirements of different types of sites. Various types of site include those having low traffic with high competition, those having constant but slow traffic, those having high competitive traffic, those having very high competitive traffic, those having unique content and those having popular content.
All these have a major impact on search engine results. A good SEO plan always ensures the presence of relevant and up-to-date content. Keywords should be properly used in the content without over stuffing it. A well structured SEO content enables search engines to easily read it. The major search engines recommend SEO friendly content in the form of articles, blog posts, press releases, directory submissions, web 2.0 websites, e books, videos and audio/video clips.
Websites which do not contain relevant information or content are ignored by search engines. This results in no traffic and low sales. SEO should always be customized to fit the requirements of each type of site. A good SEO plan ensures that websites are regularly updated to enhance user experience and also to retain their ranking. Webmasters can optimize their web pages and content by optimizing keywords.
Keywords should be carefully selected to avoid repetition of keywords. Keywords should be the most commonly used words on the Internet. This is because Google and other search engines provide traffic only to those websites that have relevant content. In addition, this strategy helps in creating a website which has a high rank in search engine result pages (SERPs). Search engines recommend using targeted keywords in meta tags and titles.
SEO improves a website’s ranking in search engine results. It increases traffic by attracting users through natural searches. Google indexes each page of a website when a user types a keyword and searches for information on that topic. The SERPs show search engine results based on the number of times a keyword appears on a webpage. Thus a website with relevant content gets more traffic from natural searches and that improves its ranking. An SEM plan includes creating a site which has relevant content.
A major advantage of SEO is that it develops relationships with the most-watched websites. Since these websites display relevant content on their home pages, Google, Yahoo and other engines place their listings on these pages. In addition, relevant content is indexed periodically by the search engines and new content is sent to the previously indexed websites.
With the help of SEO, the visibility of the website increases due to higher rankings in search engine results. A large number of website owners are aware of the importance of SEO, which enables them to make their websites attractive. The content on the website should be such that it should not only attract the visitors, but also keep them on the website. The HTML Meta tags should be well-written to make the search engine crawlers access the right place.
SEO services include the development of a website that meets the search engine’s guidelines. Content must be written in a manner that it satisfies the search engine’s requirements. The use of keywords must be well-written and relevant. Meta tags should be well-written to make the search engine crawlers access the right place. These tags must contain the keywords or key phrases. The content on the website should be easy to read and navigate.