Digital marketing is the most important part of online marketing, which uses digital technologies like mobile phones, desktop computers and other electronic media and platforms like the World Wide Web and social media networks like Facebook and Twitter for delivering messages and promoting products and services. In this kind of marketing one does not have to physically go for the marketing campaigns as everything becomes possible through the Internet. The digital marketing services also include search engine optimization, social media optimization, pay per click management and many more. These services help in making possible your business objectives by increasing the visibility of your brand or product on the internet.
Search engine optimization (SEO) is the process of optimizing the web pages and content in order to make them visible in search engines like Google, Yahoo! and Bing. SEO is a vital part of any digital marketing campaign as it helps in increasing the ranking of the website on the top search engine which ultimately leads to higher traffic and potential customers. For getting the desired results from search engine optimization experts often use black hat techniques and other illegitimate ways like spamdexing, link harvesting, and keyword stuffing.
On the contrary, social media channels like Facebook, Twitter and YouTube are considered to be the most useful platforms for distributing information about the brands and providing useful content. These channels along with search engine optimization help in brand awareness stage, user experience channel, product launch channel and after sales service channel. These channels provide the necessary assistance to the brand by: promoting the brand, building the customer base and driving new sales.