Facebook Advertising Basics – How to Improve Your Click Through Rate
High click through rates (H CTRs) are a good indication that your online business is doing something right. When you have a high CTR, this means that your ads and emails are being read and being acted upon before anyone else has even seen them. This also means that your marketing campaign is doing something to increase your conversion rates and not simply sitting back and hoping that customers will come in droves once they find your site or ad in their search results. There are many reasons that you would want to improve your high click through rate, and it’s important to be able to talk about each of these reasons without having to get too technical about it.
First off, you want to start with getting a high CTR simply because it means that your ads and emails are doing what they’re supposed to do: getting customers to visit your website or read your emails. High CTRs are good because they indicate to you that your marketing campaign is doing what it’s supposed to do, which means your customers have already started to act on it! Secondly, CTRs are good because they give you an idea of how well your landing page, ads, emails, and other parts of your campaign are doing. Thirdly, a high CTR shows that people are responding to your ads and are enjoying them when they do come in.
So what do you do to improve your CTR? One common thing that many people do is simply Facebook advertising more and more often. A high CTR is good because it means that potential customers have seen your ad and called you, but if you only Facebook advertise a little or send people to your website, then you aren’t getting much of a response, and you might lose some potential customers because of it. If you want to Facebook advertise in bulk, but not excessively, then you can try buying Facebook ads, which will generally get you a high click through rate, but don’t go overboard-if you do, you could end up wasting money.